The Equiticity Capacity Building Campaign

by Black United Fund of Illinois, Inc. / Equiticity

About this campaign

The Equiticity Racial Equity Movement

Purpose Statement

Equiticity is a racial equity movement, researching, advocating, and programming for racial equity, increased mobility, and racial justice to improve the lives of Black and Brown people across the United States.

The Problem 

Black and Brown communities across the United States are the most inequitably, disproportionately, and adversely impacted by violence, healthcare disparities, unemployment, poverty, over-policing, and lack of mobility, after many decades of segregation and disinvestment. These factors, along with a stark lack of equity in the distribution of resources, have undermined the development of more equitable and liveable neighborhoods and cities for Black and Brown people.

Vision

Equiticity’s vision is a mid- to large-size U.S. city where racial equity is fully integrated at the policy and legislative levels into every function, department, resource, and budget associated with the city’s operations, services, and programs. We envision Equiticity helping create a U.S. city which serves as a global model for the rest of the world on how to normalize, prioritize, and operationalize racial equity, as an equitably moving flow of resources contributing to reducing violence, improving health, creating jobs, and ultimately making our neighborhoods and cities more liveable for Black and Brown people.

Mission

Equiticity is a racial equity movement, working to improve the lives of Black and Brown people, by harnessing our collective power through research, advocacy, and programs designed to advance racial equity, increase mobility, and accelerate racial justice across the United States.

Target Audience

We serve Black and Brown people across the United States. In addition, we have three distinct target audiences. At the neighborhood level, our target audiences are Black and Brown people, low- to moderate-income residents, stakeholders, organizers and community-based organizations. At the citywide level, our target audience is made up of elected officials, policymakers, influencers, philanthropists, and thought leaders. At the national level, our target audience consists of allies on racial equity – elected officials, policymakers, researchers, advocates, and activists, as well as national organizations, foundations, and corporations focused on racial equity, increased mobility, racial justice, human and civil rights, and community development.

The Focus 

  • Racial Equity: We advocate for a public, deliberate, and operational commitment to racial equity, as the fair, just distribution of resources, explicitly targeting and prioritizing racial groups who have the greatest need due to being systematically disenfranchised and using these resources to address both historical and contemporary injustices and their consequential burdens. 
  • Increased Mobility: We advocate and operationalize increased access to effective, efficient, sustainable, shared, and active forms of mobility for Black and Brown people across the U.S. We are open to a range of community-based business models and partnerships which allow for equitable outcomes from emerging mobility networks and new transportation technologies.
  • Racial Justice: We advocate for greater operational levels of racial justice and accountability for the local and national institutions committing acts of structural violence against Black and Brown.

The Process

  • Mobilization: Facilitate grassroots programming at the neighborhood level in cities across the U.S., engaging people directly in the work of racial equity, increased mobility, and racial justice, in order to establish a coordinated, national racial equity network of people operating at the local, state and national levels.
  • Training: Inspire, teach, and train people across the U.S. to care about, fully understand, and work toward achieving racial equity, increased mobility, and racial justice in our country.
  • Organization: Execute a full, dynamic, and diverse suite of community power strategies nationwide, focused on racial equity, increased mobility, and racial justice, developed and implemented by an active, national network of racial equity advocates, strategists, and tacticians.
  • Transformation: Reduce violence, improve health, create jobs, and ultimately make neighborhoods and cities more equitable and liveable for Black and Brown people. 

The Strategy

  • Communication: Establish an engaged, sustained conversation with our target audience, expressing a style of communicating which is sincere, compelling and relevant. 
  • Community: Create a local and national advocacy community focused on racial equity, increased mobility, and racial justice by connecting communities, online and offline, across racial, geographical and social divides. 
  • Culture: Build an equitable, diverse, and inclusive advocacy culture around racial equity at the local and national levels.
  • Context: Execute neighborhood-based and citywide racial equity strategies in full partnership with the people and the community-based organizations impacted at the neighborhood and citywide levels.
  • Creativity: Encourage imagination, innovation, and inspiration inherent in the racial equity work to connect in an authentic, heartfelt and sincere manner with our target audience.
  • Clarity: Express in consistent, inspiring and clear terms who we are, what we do and why we do it. Equiticity is a racial equity movement, researching, advocating, and programming for racial equity, increased mobility, and racial justice to improve the lives of Black and Brown people across the United States.  

The Equiticity Capacity Building Campaign

After being founded in early 2018, Equiticity is currently undergoing an extensive strategic planning and organizational development process. This online, crowdfunding campaign is primarily focused on intentionally, deliberately moving The Equiticity Racial Equity Movement from a volunteer-driven, grassroots organization to a fully capacitized, financially sound, well funded, adequately staffed, and properly managed organization, while still staying passionately true to our original purpose statement, vision, mission, and continuing to serve our target audience.

The IRS 501(c)(3) nonprofit organization Black United Fund of Illinois, Inc. is currently serving as the fiscal agent for Equiticity. All donations to Equiticity are 100% tax deductible.

The $86,100 Goal

  • Legal Entity: Establish Equiticity as an IRS 501(c)(3) nonprofit organization.
  • Equipment and Supplies: Purchase the necessary equipment and supplies to properly manage our organization.
  • Professional Services: Purchase the necessary professional services, such as accounting, marketing, legal, printing, design, and website development.
  • Online Services: Purchase the necessary online services, such as email, file storage, domain registration, website hosting, accounting software, productivity software, internal communications, email newsletter, and social media management.
  • Neighborhood Mobility Store: Establish Equiticity's neighborhood mobility store, focused on providing the mobility resources, education, and support, while also breaking down transportation barriers, necessary to increase mobility at the neighborhood level in Chicago.

The +$250,000 Stretch Goal

Staffing Capacity

Our racial equity movement exists to transform lives and improve the condition of our communities. We research, advocate, and program for racial equity to reduce violence, improve health, and create jobs for Black and Brown people. Inspired by this intent, we are actively working to grow our organization’s capacity in order to more effectively develop, organize and execute our strategies. Our movement is currently executing our Mobility Justice in Chicago research study. In addition, we are currently implementing an advocacy campaign to operationalize an authentic, sincere, comprehensive, and full-throated commitment to racial equity at the City of Chicago. Our collective vision requires staffing capacity, which includes hiring two Co-Presidents and a full-time Executive Director, all with a competitive salary and benefits package.

Organizational Development and Strategic Planning

Equiticity will execute an extensive and comprehensive strategic planning and organizational development process. Our movement will hire a consulting firm to facilitate and lead us through an intense planning process. This process will kickoff with a multi-day, facilitated board retreat, designed to create a collaborative vision, framework, and timeline for the project. The consulting firm will lead the writing and design of both the strategic plan and organizational development plan, informed by the Equiticity National Board of Directors, our National Advisory Council, our National Racial Equity Network, and our local and national stakeholders.

Three-Year Roadmap to Financial Sustainability

Our movement is not content with the annual grind of fundraising and being susceptible to the evolving priorities of traditional philanthropy. While we respect the philanthropic and business community and their support of our movement, we are intensely interested in serving as the controllers of our own fundraising fate. To this end, Equiticity will develop a three-year roadmap to financial sustainability. This roadmap will include, though not limited to, the creation of a for-profit social enterprise incubator and related business plan, with two vital aims: financially support Equiticity and generate job opportunities for active members of our racial equity movement.

Brand Identity

Our movement is working to establish Equiticity’s national brand identity and the organization’s respected advocacy voice on racial equity, increased mobility, and racial justice at the local and national levels. Equiticity will hire a design firm to establish our brand identity, inclusive of a marketing strategy, design ethos, logo design, website development, and advocacy voice.

Hyper-Local, Community Engagement Strategy

Our racial equity movement believes deeply in the inherent power resting in the homes and neighborhoods of Black and Brown people. Inspired and purposed by this belief, we will implement a community organizing 101 strategy at the street and neighborhood levels in Chicago. This strategy is hand-to-hand, face-to-face, and door-to-door. This hyper-local, community engagement strategy is centered around creating an intensely personal and emotional relationship with neighborhood residents and stakeholders, focused on growing support for racial equity, increased mobility, and racial justice.

Headquarters Office Space and Storage Space

Equiticity is working to establish a multi-use, office headquarters as the long-term home of our movement. This space will house our Chicago-based staff, as well as serve as the home for our neighborhood mobility store and serve as a storage space. 

Ground Transportation

Equiticity is working to lease ground transportation, such as a cargo van or box truck, in order to efficiently transport our mobility equipment for our neighborhood mobility justice tours. This equipment includes loaner bicycle and scooter fleets, as well as helmets, lights, locks, and safety supplies.

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Please consider fundraising for our campaign, as well as sharing our campaign with your extended network and on social media. 

Also, be sure to follow our movement on Twitter, Instagram, LinkedIn, and Facebook

The IRS 501(c)(3) nonprofit organization Black United Fund of Illinois, Inc. is currently serving as the fiscal agent for Equiticity. All donations to Equiticity are 100% tax deductible. 

Learn more about Equiticity here: 
equiticity.org

Thank you in advance for your generous support of our racial equity movement. 

May our collective journey to freedom continue.

Warm regards,

Olatunji Oboi Reed
President & CEO
The Equiticity Racial Equity Movement

773-916-6264
Oboi@equiticity.org
@theycallmeOboi

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