Raise a Voice. Raise a Fist. Raise a Glass.

Join us for Genius Live featuring Ty Dolla $ign presented by Patrón Tequila on 12/17 and continue to support “Backing the B.A.R.”, a custom initiative between Bacardi (PATRÓN’s parent company) & NAACP, provides grants to Black owned businesses, accounts and retailers providing the resources and education they need to succeed in the alcohol beverage bar and restaurant industry.

All proceeds generated from 12/17 Genius Live x Ty Dolla $ign presented by Patrón Tequila will be donated to NAACP Backing the B.A.R empowerment program.

Together, let’s support Black owned bars and restaurants. Thank you for your donation to support the NAACP & Backing The B.A.R.

Applications for Backing The B.A.R. acceleration grants are available now at naacp.org/backing-the-bar

*Donations to NAACP Empowerment Programs are tax-deductible.



Make A Donation

MAKE A DONATION Genius Live x Ty Dolla $ign presented by Patrón Tequila supports NAACP Backing The B.A.R.

by National Association for the Advancement of of Colored People (NAACP) Empowerment Programs


Raise a Voice. Raise a Fist. Raise a Glass.

Join us for Genius Live featuring Ty Dolla $ign presented by Patrón Tequila on 12/17 and continue to support “Backing the B.A.R.”, a custom initiative between Bacardi (PATRÓN’s parent company) & NAACP, provides grants to Black owned businesses, accounts and retailers providing the resources and education they need to succeed in the alcohol beverage bar and restaurant industry.

All proceeds generated from 12/17 Genius Live x Ty Dolla $ign presented by Patrón Tequila will be donated to NAACP Backing the B.A.R empowerment program.

Together, let’s support Black owned bars and restaurants. Thank you for your donation to support the NAACP & Backing The B.A.R.

Applications for Backing The B.A.R. acceleration grants are available now at naacp.org/backing-the-bar

*Donations to NAACP Empowerment Programs are tax-deductible.