by PERIOD. The Menstrual Movement

On October 19th, WE MADE HISTORY with the first-ever National Period Day: 60 rallies. 50 states. 4 countries. Tens of thousands of people all rallying around our manifesto to demand (1) freely accessible period products in schools, shelters, and prisons; and (2) an end to the “tampon tax.” We were trending on twitter, had 5 presidential candidates tweet public endorsements, and engaged the largest grassroots mobilization in the history of period activism. 

Now, we’re ready to make history again with the largest collection drive of period products in this movement. With the holiday season around the corner, we have activated the whole country in giving back to those in need. We are leading a historic effort to host collection drives in all 50 states (engaging schools, local businesses, and other community efforts) to collect period products to donate to local shelters. We are building a strong storytelling strategy about period poverty in the US around these local drives. Goal is to have PERIOD’s total number of periods served be ONE MILLION by the end of the year. With our partnerships, we estimate that at least one period is served for every $2 raised. 

According to a joint study by Thinx and PERIOD, we found that 1 in 5 teens have struggled to afford period products, and 84% of teens have either missed or know someone who has missed school due to period poverty. In our joint study with Myovant Sciences and Flo, we found that 60% of people believe that period stigma continues to persist. Still today, women experiencing poverty or homelessness struggle to find menstrual products, and the discriminatory taxation placed on these products only exacerbates the problem. In the first city-wide study on period poverty, 46% of low-income women had to choose between a meal and period products. Periods make human life possible – and yet, still today, basic menstrual hygiene is thought of as a luxury.

PLEASE SHARE! It is up to us to do what we can to help support menstruators across the country struggling from Period Poverty. 

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