ONIGIRI ACTION is an annual social good campaign in autumn to feed school children in need. Every time someone takes a photo of a Japanese rice ball and posts with #OnigiriAction five school meals are donated by our partner organizations. Every ¢25 donation brings a warm school meal to a child in areas of need. Since its launch in 2015, the ONIGIRI ACTION campaign has fed millions of children. Just in 45 days of 2019 campaign, around 300,000 Onigiri photos were posted and over 1.6 million school meals were delivered. The campaign received the Deputy-Chief’s Award (by the Minister for Foreign Affairs) at the third Japan SDGs awards ceremony 2019 held at the Prime Minister’s Office.