Hail the Heroes is a thank you initiative launched by Penske Media Corporation (PMC) to raise funds for Team Rubicon and their efforts around the COVID-19 crisis. Leaders from across PMC's portfolio of media brands (Rolling Stone, Variety, Robb Report, SHE Media, WWD, Deadline, Beauty Inc, SheKnows, IndieWire, TVLine, BGR, Sourcing Journal, Sportico, Hollywood Life, ARTnews, SPY, FN, Gold Derby, BlogHer, Art in America) have joined together with luminaries in the entertainment, fashion, sports, music, and art industries to express a collective gratitude for those working on the frontlines of this pandemic. Together, we are helping to raise money for Team Rubicon's efforts to support COVID-19 responses across the country. PMC has made a donation to Team Rubicon’s COVID-19 efforts, in addition to matching all PMC employee donations to this cause.
Team Rubicon is a 501(c)(3) non-profit that utilizes the skills and experiences of military veterans with first responders to rapidly deploy emergency response teams. Amid the COVID-19 outbreak, the organization launched the #NeighborsHelpingNeighbors initiative, providing volunteers, known as Greyshirts, the opportunity to perform individual acts of service to help vulnerable neighbors that may need support. Greyshirts are also providing assistance through food banks and delivery services to food-insecure populations, while helping with coordination and logistics to best support those in temporary quarantine.
Giving back is a core value at Penske Media Corporation and at the crux of PMC Cares. Employees at PMC donate 2% of their time or income annually to non-profits in our communities. In addition to funding employees' volunteer hours, PMC also provides in-kind and cash donations to 501(c)(3) organizations throughout the year via media partnerships, charity-highlighting events and fundraising contributions. During the current worldwide crisis, we are proud to partner with an organization like Team Rubicon that is working so tirelessly to give back.