Athletes Unlimited has created a new model of professional sports where athletes are the owners, individual players are the champions of team sports and fans are engaged like never before. As part of its mission to develop athletes as civic leaders and elevate them as role models for the next generation of athletes and fans, Athletes Unlimited has launched Athlete Causes in partnership with Give Lively and the Give Lively Foundation.
This initiative allows athletes to play their season, in part, for the benefit of a non-profit organization of their choice. We’re thrilled that Jordan has selected The Pink Fund. At the end of the season, the Give Lively Foundation will make a grant equal to 50% of the athlete’s end-of-season bonus to the non-profit.
In addition to the end-of-season grant Jordan will be earning for The Pink Fund, you as a fan can also get involved by:
1. Text PINKCHAMPION to 44-321 to support Jordan’s personal fundraising efforts
2. Create your own personal fundraiser to fundraise alongside Jordan and rally donations from your community
"I really wanted to find a nonprofit that hits close to home for me," Larson explains. "My family went through some financial hardships at times during my mom's diagnosis. I know what a struggle it was for my mom emotionally and physically every day to get up and continue to go on, and having that financial burden on top of it. I know that having that help would ease a lot of pain and suffering for a lot of people, so I'm really excited to help."
Make sure you cheer on Jordan this season as she will be playing for The Pink Fund! You can find out where to watch games via Athletes Unlimited’s national broadcast schedule here.
ABOUT THE PINK FUND
The Pink Fund provides financial support to help meet basic needs, decrease stress levels, and allow breast cancer patients in active treatment to focus on healing while improving survivorship outcomes. The Pink Fund’s 90-day grant program allows breast cancer patients to meet their critical expenses for housing, transportation, utilities, and insurance. Visit thepinkfund.org to learn more about The Pink Fund.