Rogue Food Unites

Southern Oregon is in the midst of a crisis born from fire. The Almeda Fire in Southern Oregon started on Tuesday, September 8th, and ravaged the towns of Talent, Phoenix, and Medford.

The current estimates of damage from the Almeda Fire are:

  • 42,000 people displaced
  • Over 4,000 community members are suddenly homeless with an immediate need for shelter, food, and clothing.
  • 2400+ homes burned
  • At some local schools, nearly 70% of families have lost their homes.

We are responding. And we want you to join us in this effort.

Rogue Food Unites is coordinating food businesses, farms, and cultural organizations to meet the acute demand for regional support with a community-driven meal preparation and delivery program. Meals prepared with ingredients from local farms by local restaurants are delivered to locations in Southern Oregon where residents displaced by the Almeda Fire receive the food they need. Breakfast. Lunch. Dinner.

At a time when the local economy in the Rogue Valley is already struggling due to the pandemic, every dollar invested in Rogue Food Unites ensures that local restaurant workers keep working, local farmers keep farming, and displaced residents impacted by the fires are supported nutritionally and emotionally through food. Rogue Food Unites pays all participating farms to provide fresh, flavorful, local ingredients to restaurants who are paid to prepare the food. As a result, our vibrant regional food system stays strong and intact. Restaurants stay in business and are able to pay their staff, their rent, and do what they do best: feed hungry people.

Keep our restaurants humming and our communities fed by DONATING NOW through United Way.

>> Hear the Call

Rogue Food Unites is working with the American Red Cross and other aid organizations, churches, shelters, public schools, and community leaders to identify where impacted residents can receive food. We can immediately reach over a thousand people who need our consistent support with meals. With each new donation and investment into Rogue Food Unites, the number of people we can reach grows daily. With every new restaurant or farm that signs on, we find a new well of untapped community strength and resiliency.

Rogue Food Unites is already serving hundreds of daily meals with the financial assistance of local and international organizations. World Central Kitchen, Chef José Andrés’s relief aid organization, and Operation BBQ Relief have stepped up to provide funds for the initiation of meal service. United Way of Jackson County has committed to providing us with fiscal sponsorship. We are seeking donations from national foodservice companies already invested in our communities, like Sodexo, Sysco, US Foods, Food Services of America, and OGC (Organically Grown Co.), further maximizing the cycling of funds through restaurants and our local economy.

Support neighborhood restaurants and our friends and families who need food by DONATING NOW through United Way.

>> Step Up and Deliver

  • Since the beginning of March, the leisure and hospitality industry has accounted for 40% of all jobs lost in Oregon.
  • Over 75% of Oregon’s 10,456 eating and drinking locations are in danger of closing permanently
  • Nearly 65% of the revenue from local independent restaurants recirculates in the local economy compared to about 30% for chain restaurants.
  • Restaurants generate middle-class jobs at a rate three times faster than the economy.
  • Restaurants support bakers, fishermen, butchers, and, of course, Oregon’s 34,250 small farms.
  • A 2010 USDA study compared producers selling salad mix, blueberries, milk, beef, and apples locally. “In all five cases, nearly all of the wage and proprietor income earned in the local market chains is retained in the local economy.” (King et al.)

Food workers, already struggling with lost jobs or decreased work hours due to COVID. Nearly two-thirds of Oregon restaurants and food service are at risk of closing. These essential services need our support now more than ever. Restaurants are uniquely equipped to meet the demands of COVID-safe, ready-to-go meals delivered to pick up locations while maximizing local sourcing and minimizing food waste. Participating restaurants with Rogue Food Unites are paired with fire-impacted populations in their community needing food support, allowing these small businesses to maintain their agency while cooking for their community.

Funding will propel the restaurant industry’s existing systems to administer support across the many concomitant businesses that rely upon them to stay afloat. While meeting the fundamental need for food for those impacted by the Almeda Fire, we are strengthening our local economy and fostering collaboration, resilience, and food sovereignty in our valley.

>> Everyone at the Table

  • Over half of all restaurant workers are women, and restaurants employ over one million single mothers.
  • Sixty percent of all chefs nationwide are minorities.
  • Restaurants employ more minority employee-managers than any other industry.

Food and agricultural businesses are hubs of minority employment and advancement. Our local Latinx population, disproportionately impacted by the Almeda Fire, provide essential services as owners and employees in our agricultural and food service industries. Amidst the destruction and disruption of both the fires and the pandemic, there is an economic incentive for the food community to work together across socioeconomic lines to keep our community afloat. Restaurants and farms are perfectly poised to do this with their diverse staffs and shared goals of working hard to feed people and pay the bills. Restaurants, farms, and food processors in the Rogue Food Unites network will reflect the diversity of our valley, with an inclusive focus on female and BIPOC owned businesses.

Straight Up

In the next 12 months, we plan to serve 1,281,000 meals to community members impacted by the Almeda Fire. Meeting this essential demand will inject $12.7m into our economy, enabling the recirculation of nearly $8.3m within our local economy through locally-owned businesses and community hubs.

Sources

Oregon economic restaurant information from the Independent Restaurant Coalition. View at: www.saverestaurants.com and www.bit.ly/rfu-data.

King, Robert P., et al. “Comparing the Structure, Size, and Performance of Local and Mainstream Food Supply Chains.” US Department of Agriculture, ERS, June 2010, https://bit.ly/rfu-data2.

Make A Donation

Rogue Food Unites

by United Way of Jackson County


Rogue Food Unites

Southern Oregon is in the midst of a crisis born from fire. The Almeda Fire in Southern Oregon started on Tuesday, September 8th, and ravaged the towns of Talent, Phoenix, and Medford.

The current estimates of damage from the Almeda Fire are:

  • 42,000 people displaced
  • Over 4,000 community members are suddenly homeless with an immediate need for shelter, food, and clothing.
  • 2400+ homes burned
  • At some local schools, nearly 70% of families have lost their homes.

We are responding. And we want you to join us in this effort.

Rogue Food Unites is coordinating food businesses, farms, and cultural organizations to meet the acute demand for regional support with a community-driven meal preparation and delivery program. Meals prepared with ingredients from local farms by local restaurants are delivered to locations in Southern Oregon where residents displaced by the Almeda Fire receive the food they need. Breakfast. Lunch. Dinner.

At a time when the local economy in the Rogue Valley is already struggling due to the pandemic, every dollar invested in Rogue Food Unites ensures that local restaurant workers keep working, local farmers keep farming, and displaced residents impacted by the fires are supported nutritionally and emotionally through food. Rogue Food Unites pays all participating farms to provide fresh, flavorful, local ingredients to restaurants who are paid to prepare the food. As a result, our vibrant regional food system stays strong and intact. Restaurants stay in business and are able to pay their staff, their rent, and do what they do best: feed hungry people.

Keep our restaurants humming and our communities fed by DONATING NOW through United Way.

>> Hear the Call

Rogue Food Unites is working with the American Red Cross and other aid organizations, churches, shelters, public schools, and community leaders to identify where impacted residents can receive food. We can immediately reach over a thousand people who need our consistent support with meals. With each new donation and investment into Rogue Food Unites, the number of people we can reach grows daily. With every new restaurant or farm that signs on, we find a new well of untapped community strength and resiliency.

Rogue Food Unites is already serving hundreds of daily meals with the financial assistance of local and international organizations. World Central Kitchen, Chef José Andrés’s relief aid organization, and Operation BBQ Relief have stepped up to provide funds for the initiation of meal service. United Way of Jackson County has committed to providing us with fiscal sponsorship. We are seeking donations from national foodservice companies already invested in our communities, like Sodexo, Sysco, US Foods, Food Services of America, and OGC (Organically Grown Co.), further maximizing the cycling of funds through restaurants and our local economy.

Support neighborhood restaurants and our friends and families who need food by DONATING NOW through United Way.

>> Step Up and Deliver

  • Since the beginning of March, the leisure and hospitality industry has accounted for 40% of all jobs lost in Oregon.
  • Over 75% of Oregon’s 10,456 eating and drinking locations are in danger of closing permanently
  • Nearly 65% of the revenue from local independent restaurants recirculates in the local economy compared to about 30% for chain restaurants.
  • Restaurants generate middle-class jobs at a rate three times faster than the economy.
  • Restaurants support bakers, fishermen, butchers, and, of course, Oregon’s 34,250 small farms.
  • A 2010 USDA study compared producers selling salad mix, blueberries, milk, beef, and apples locally. “In all five cases, nearly all of the wage and proprietor income earned in the local market chains is retained in the local economy.” (King et al.)

Food workers, already struggling with lost jobs or decreased work hours due to COVID. Nearly two-thirds of Oregon restaurants and food service are at risk of closing. These essential services need our support now more than ever. Restaurants are uniquely equipped to meet the demands of COVID-safe, ready-to-go meals delivered to pick up locations while maximizing local sourcing and minimizing food waste. Participating restaurants with Rogue Food Unites are paired with fire-impacted populations in their community needing food support, allowing these small businesses to maintain their agency while cooking for their community.

Funding will propel the restaurant industry’s existing systems to administer support across the many concomitant businesses that rely upon them to stay afloat. While meeting the fundamental need for food for those impacted by the Almeda Fire, we are strengthening our local economy and fostering collaboration, resilience, and food sovereignty in our valley.

>> Everyone at the Table

  • Over half of all restaurant workers are women, and restaurants employ over one million single mothers.
  • Sixty percent of all chefs nationwide are minorities.
  • Restaurants employ more minority employee-managers than any other industry.

Food and agricultural businesses are hubs of minority employment and advancement. Our local Latinx population, disproportionately impacted by the Almeda Fire, provide essential services as owners and employees in our agricultural and food service industries. Amidst the destruction and disruption of both the fires and the pandemic, there is an economic incentive for the food community to work together across socioeconomic lines to keep our community afloat. Restaurants and farms are perfectly poised to do this with their diverse staffs and shared goals of working hard to feed people and pay the bills. Restaurants, farms, and food processors in the Rogue Food Unites network will reflect the diversity of our valley, with an inclusive focus on female and BIPOC owned businesses.

Straight Up

In the next 12 months, we plan to serve 1,281,000 meals to community members impacted by the Almeda Fire. Meeting this essential demand will inject $12.7m into our economy, enabling the recirculation of nearly $8.3m within our local economy through locally-owned businesses and community hubs.

Sources

Oregon economic restaurant information from the Independent Restaurant Coalition. View at: www.saverestaurants.com and www.bit.ly/rfu-data.

King, Robert P., et al. “Comparing the Structure, Size, and Performance of Local and Mainstream Food Supply Chains.” US Department of Agriculture, ERS, June 2010, https://bit.ly/rfu-data2.