Larry Jaffee, author of Record Store Day: The Most Improbable Comeback of the 21st Century and co-founder of the record industry’s Making Vinyl conference, gives us the inside story on how independent record store owners and musicians--including the White Stripes and Run DMC--have revived the vinyl music format. He'll discuss why for sellers, albums from bands such as The Beatles and The Doors are a go-to. And how vinyl's popularity among men, women, Boomers, Gen Xers, Millennials and GenZ is shaping the music industry and popular culture. Jaffee has interviewed dozens of industry executives, and explains how vinyl has managed to grow exponentially without losing momentum--even during the pandemic years. Books available! Book signing to follow.  Event location is indoors.